According to an article in the Chicago Sun-Times, Justin Bieber is determined to "remain relevant" musically. A source close to Bieber told the Sun-Times,
“Justin is a serious musician. He knows how to keep his cool. He understands how hard it is to remain relevant. … He wants to become what he calls a ‘forever star,’ like a Madonna or a Stevie Wonder or a Sinatra or Tony Bennett. He does have this thing about wanting to be eternally loved by his fans.”
The source went on to explain how Bieber recognizes that staying on top is a struggle, a struggle that Bieber intents to win. Bieber's friend said,
“Justin is so very savvy about his fame and the media, and he also ‘gets’ that whole concept of people being targeted [by the press] when they’re on top. Justin knows how everyone loves a hot newcomer … and then can so quickly turn fickle and begin to dig up stuff to tear them down.”
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